Nielsen To Add Internet Viewing To Its Tv Ratings

October 30, 2013

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Nielsen first announced it was testing programs to track streaming viewers in April. In mid-November, it will release a software development kit that clients can use to figure out who's tuning in online. Nielsen ratings are used to figure out how many people are watching a show and the demographics of the overall audience. Networks use those numbers to determine how much to charge for ads and even to help make scheduling decisions, such as canceling shows that pull in dismal numbers. Television sets are still the primary way people watch TV, but online viewers are growing fast. They stream shows to non-TV screens, such as computers, tablets and smartphones.

1 To find out more about Facebook commenting please read the Conversation Guidelines and FAQs This story is part of the series CriticsCorner TV tonight: 'The Voice' enters next phase of contest TV tonight: 'Arrow,' 'Back in the Game' USA TODAY's Robert Bianco previews October 30th's TV lineup from the Critic's Corner, with a new episode of 'Arrow' and 'Criminal Minds.' Robert Bianco, USA TODAY 3:03 a.m. EDT October 30, 2013 What's worth watching, and what might not be, in prime time on Wednesday. Caity Lotz joins 'Arrow' as Canary Wednesday. (Photo: Jack Rowand, CW) SHARE 4 CONNECT 5 TWEET 1 COMMENTEMAILMORE Arrow | CW, 8 ET/PT Here's a super-pairing comic book fans have long anticipated. Tonight, Green Arrow finally meets Black Canary (Caity Lotz) or, as the characters are called in this CW version, "Arrow" and "Canary." Apparently, pithiness is an Arrow virtue, though it's not entirely clear whether the color-blind name-shortening is part of the series' reinvention of the characters or more proof of CW's belief that its audience has a very short attention span. CRITIC'S CORNER CHAT: Read the latest transcript, tweet early questions to @BiancoRobert using hashtag #AskBianco Back in the Game | ABC, 8:30 ET/PT Game becomes the latest series to celebrate Halloween, as Danny and his teammates decide to go trick-or-treating on their own, without parental help. Game has done a fine job so far of fleshing out its three main characters a core family that's turning out to be a good blue-collar match for the ABC show's lead-in, The Middle.

Originally scheduled to launch by the end of this year, the system in September was said to be delayed until 2014 due to lack of funding. Under development by a 350-person team, OnCue would use a massive back-end server to record all aired programming local, national, and international and store it in the cloud for at least three days. Users could then simply turn on the box to watch any show or movie that aired in the last few days, with the added ability to rewind and fast forward without a local DVR connection. Verizon, meanwhile, already offers its own pay TV and broadband services to 13 states via FiOS. But the company has shown an interest in branching out, most notably through its Redbox Instant DVD rental and streaming video service , which launched in public beta earlier this year.

Watching "Agents of SHIELD" via the iPad. (Credit: Screenshot by Lance Whitney/CNET) TV shows watched through DVRs, Internet-connected TVs, and mobile devices will soon stand a better chance in Nielsen's TV ratings. In a blog posted Monday, Nielsen said that it will offer its clients a software developer kit (SDK) in mid-November . The SDK will let broadcasters and other content providers include digital viewers in their TV show measurements. Based on certain criteria, TV shows will either be counted in the traditional Nielsen their website TV ratings or the company's Nielsen Digital Ratings.

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